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Mariette Du Toit-Helmbold
CEO, and Founder of "DESTINATE"
The destination and tourism marketing agency

Before founding Destinate, Mariëtte was CEO of Cape Town Tourism for close to 10 years, and has more than eighteen years' practical tourism and marketing experience. Under her leadership, Cape Town Tourism won critical acclaim as a Destination Marketing Organisation (DMO), trail-blazing at the helm of one of the world’s fastest-growing industries.
Under her guidance, Cape Town Tourism was recognised formally by the United Nations World Tourism Organisation (UNWTO) for its “world best-practice tourism organisational model and innovative initiatives in destination marketing".
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