Open Africa is a social enterprise that works with small businesses to establish rural tourism routes that offer travellers authentic experiences, while generating income and jobs for local people.
Tourism is the world’s largest job creator and Open Africa stimulates rural development by leveraging communities’ collective tourism assets. It does this by connecting remote areas with travel markets in a competitively sustainable and innovative way. It starts with identifying products and clustering entrepreneurs into branded networks that strengthen their combined power and market appeal.
Entrepreneurs are connected to customers through the Open Africa website and other marketing platforms. It turns conservation into a wealth creator and builds capacity through sharing knowledge and experience in a network that embraces them continuously thereafter.