Louise de Waal

Louise de Waal

Owner of Green Girls in Africa

Dr. Louise de Waal has an academic background in environmental science and 15+ years’ experience of working in various capacities in the sustainable/responsible tourism industry in Africa. For 12 years, she ran an outbound, UK-based tour operator specialising in tailor-made African responsible holiday packages, one of the first tour operators certified by Fair Trade Tourism (FTT).

Louise now continues her passion by helping tourism businesses to travel the road to sustainability by among others undertaking business sustainability scans, assisting businesses with triple bottom line development and eco-certification processes, creating custom-made responsible tourism toolkits, developing responsible tourism policies, and communicating achievements through travel writing and social media. She is also the driving force behind the #HandsOffOurWildlife campaign fighting for more ethical captive wildlife encounters within the wider tourism industry.