James is the Co-Founder of I-Drop Water and a reformed management consultant and water technology / business expert. I-Drop Water is a for-profit mission-driven company that is aiming to revolutionize the drinking water industry. I-Drop’s objective is to get safe, affordable drinking water to everyone, everywhere without harming the environment. The company installs drinking water purification and dispensing machines at no cost, sharing ongoing sales revenue from water-entrepreneurs who sell purified water refills to their shoppers. By purifying water at the point of sale to shoppers who reuse water containers, I-Drop dramatically lowers the price of safe drinking water and reduces plastic, carbon and water waste. James has an MBA from the University of Oxford and an undergraduate degree from UCT.