Deon Pienaar

Deon Pienaar

Program Developer for Community Tourism at Open Africa

Driven by a passion for promoting our beautiful country and the stories of the dynamic people who inspire the tourism industry, Deon has worked within the creative industry and community tourism-development for more than ten years, gaining experience throughout Southern Africa. His eye for the unusual and love of our country's cultural stories has put him on various career paths as a freelance photographer, film maker and marketing specialist as well as in managing tourism lodges. He has a passionate belief in the future of South Africa through empowering and inspiring our young people and one of Deon's most satisfying roles has been as a driving force in rural youth development. He enjoys creating strategies and creatively executing them to support teams in implementing various projects and he has had extensive experience in coordinating tourism development programmes with communities as well as a thorough insight into the tourism industry from a marketing perspective. Deon has been actively involved in the marketing and promotion of tourism routes on various platforms including through the lens of the short-films he has filmed, edited and produced. He is passionate about sharing the stories of South African people through engaging and evocative imagery in order to enhance their earning potential and support local economic development through empowerment and mentorship.